The partnership announced onstage at the Code Media conference in Huntington Beach, Calif. is the first, very vague, very nebulous, use case for Magic Leap (at least that I’ve heard).
The experiences sound a lot like virtual reality, with fans being able to experience what it’s like to be courtside at games.
“Before we got involved with Magic Leap the goal was to replicate the courtside experience,” says NBA commissioner Adam Silver. With Magic Leap, there are more opportunities to have different experiences.
“It takes everything you love about normal television and amplifies it,” says Rony Abovitz, Magic Leap’s chief executive officer.
Silver described the three way partnership as a way for people to take the games they see on TNT and watch them on Magic Leap’s specs.
Abovitz described Magic Leap as a premium computer which will have a price to match. “It’s not necessarily for everyone right away,” says Abovitz.
This story is developing and we will update it as we can.
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