Money, who needs it?
Not extremely rich dude and Apple CEO Tim Cook, apparently.Â
Sure, Cook’s estimated net worth is around $666 million, but, as he explained while waxing philosophic during Apple’s annual shareholder meeting on Feb. 13, that doesn’t mean he likes the stuff in its current form.Â
Which, hell yeah, fuck money. And we’re right there with you, Tim! Let’s distribute goods and services to those in need, regardless of their ability to… oh, what’s that? That’s not what you meant?
Hm. OK, well, what did you mean?
“Mobile payments have taken off slower than I personally would have thought if I were sitting here a few years ago,” he explained â apparently observing that by now he thought the proletariat would have abandoned their nickels and pennies in favor of mobile payment systems like Apple Pay.Â
So, it turns out it’s not money so much that Cook hopes to see the death of, but rather just money spent that doesn’t signify a greater adoption of Apple services.Â
And that makes sense. After all, if Cook lived to see the actual end of money then he’d also likely witness the death of Apple’s huge cash reserves â and that couldn’t be good for his stock options.
However, maybe in an unintentional way, the man who loves to make awkward faces when meeting with President Donald Trump has hit on a larger truth. Namely, that he doesn’t truly understand his customers and their current relationship to money.